International ICMF Survey 2016 on Content Marketing

In demand: more budget, more promotion, more quality.

The findings of the largest international decision-maker study on content marketing are now available. This year the responses of roughly 600 businesses and organizations from nine countries were assessed. The 2016 study was carried out by the Swiss market research institute zehnvier research & strategy on behalf of the International Content Marketing Forum (ICMF). It confirms the results of last year’s ICMF study and points to new trends – some international and some regional.

Read the full media release here.

Have a look at the condensed results of the survey here.