Media Release: A New Logo for High-Quality Journalism from Primafila

Zurich-based global content marketer Primafila AG comes with a new look and presents the exclusive “Primafila Correspondents” brand.

The global team of time-tested journalists, provides expert reporting from their first-hand exchanges with thought leaders around the world.

What has for many years distinguished the globally active content marketing agency Primafila AG, which is dedicated to premium content and is headquartered in Zurich, can be shown with a simple visual: The new logo “Primafila Correspondents” and a world map with the various locations around the globe show Primafila’s specialisation in high-quality journalism at a glance. The 34 correspondents worldwide – together with their local film teams and photographers – as well as medical writers and further specialists make up a uniquely functioning multinational and intercultural team.

Editorial Boutique

Primafila with its correspondents and offices in Zurich, New York and Beijing, as well as a business partner in Munich, is an editorial boutique that conceptualises and implements cross-media content in a journalistic and highly competent manner. The well-established team works according to common quality criteria and achieves excellence through individual knowledge.

Primafila Managing Director Viviane Egli, who built and fostered this team along with like-minded colleagues and during a professional life spanning 30 years, puts it this way: “Each one of our long-standing correspondents, wherever he or she may be in the world, is a small editorial station, acts and reacts personally, incomparably fast, with proven journalistic competency and profuse knowledge of the needs of our internationally active customers, their local situation as well as their global audience.”

Thought Leaders

Correspondingly, Primafila offers personal relationships with thought leaders the world over and incorporates their views in the form of interviews and as influencers embedded in the social media campaigns accompanying the editorial topics.

Customer Relations

The “Primafila Correspondents” concept is about time-tested values that have gained new significance among the complexities of contemporary communication: consistency, transparency and credibility. Business, technology, energy, health care, digitalisation and cultural topics that are relevant to international audiences require journalistic competency and personal dedication. In terms of customer relations Primafila is committed to mutual trust and respect. “Primafila Correspondents” has grown organically and has become a countermovement to the anonymous and stereotypical communication channels brimming over with increasingly faster-paced content.

Discover where our correspondents, medical writers and healthcare journalists as well as the associated film crews are active for Primafila.