Primafila wins a Pearl Bronze Award for Best B2B Print Magazine
At the yearly Pearl Award Show of The Content Council (TCC) in New York, the Siemens AG Magazine for the metropolitan world has won the bronze Pearl Award for best print magazine in the category editorial business to business (B2B).
New York, Roman Elsener
The magazine for the metropolitan world is produced by Primafila AG in cooperation with their design partner independent medien design in Munich.
The yearly conference and awards ceremony of The Content Council in New York counts as the biggest Content Marketing event in the USA, with a record of over 120 companies from 19 countries vying for the prestigious awards.
Primafila’s Third Pearl Award in a Row
This year’s award marks Primafila and independent medien design third Pearl Award in a row. But the Content Marketing Conference in New York also made clear that there is no resting on the laurels for any content provider.
The game has changed, as key note speaker Jane Francisco pointed out. New trends are abound: Ready to provide content for chatbots, which around a quarter of trending global businesses are about to install?
And how about cause marketing, where your company really can make a difference by matching your client with a good cause to create benefits for all stakeholders? Who would you match Siemens with? What opportunities is American Express presented with taking such an approach? And how do we make sure our social media officers know and reach the target audience?
Social Media Wants Authentic Content
The main take-away from the conference: Social Media wants to feel that the content is authentic. There is no tolerance for pretension. All the more reason to fortify our global circle of Primafila Correspondents!
Before you present your grand idea to corporate managment, think of the individual experience: Would you personally like to get this bit of information? Meaning: Get to know your audience better, connect, and dare to present your undiluted vision to the partners you want to work with. In the world of Social Media, you cannot complain about not having access – test your ideas!
